Five Four Club Clothing – How Andres Izquieta & Dee Murthy Built a $100m/yr Fashion Empire

The founders of the Five Four Club, probably one of the many multi million dollar a year businesses that you haven’t heard of yet, have been spearheading this company ever since they met each other in college and open for business back in 2002.Andres Izquieta and Dee Murthy started off as students at USC in Los Angeles, and were encouraged during a business class to draw up a mock business plan and proposal. These two partnered up with one another, decided to push forward with a business plan in the clothing industry, and began researching different niches to dive right into for the class.

 

 

Andres Izquieta and Dee Murthy started off as students at USC in Los Angeles and were encouraged during a business class to draw up a mock business plan and proposal. These two partnered up with one another, decided to push forward with a business plan in the clothing industry, and began researching different niches to dive right into for the class.This class turned out to be pretty prophetic, as the two soon uncovered just how lucrative the men’s fashion industry could be and decided to turn this class project into a real world case study. Taking a trip to New York City while they were still in school to see if the business that they envisioned could, in fact, be viable, both soaked up as much of the clothing industry as they could during this trip and returned to Southern California dedicated and serious about building what would become Five Four Club.

This class turned out to be pretty prophetic, as the two soon uncovered just how lucrative the men’s fashion industry could be and decided to turn this class project into a real world case study. Taking a trip to New York City while they were still in school to see if the business that they envisioned could, in fact, be viable, both soaked up as much of the clothing industry as they could during this trip and returned to Southern California dedicated and serious about building what would become Five Four Club.

Dreamed about in 2000, sketched up in 2001, implemented in 2002. The early idea for the company that would eventually become Five Four Club was conceived of in about 2000, and it wasn’t until 2001 that the duo of Izquieta and Murthy decided to really get serious about coming up with a viable business plan. Building off of the business plan that they had already turned into their professor, they began to plunge deeper and deeper into the men’s fashion world right around 2001/2002.Setting up a

Setting up a tradeshow booth at the MAGIC Trade Show (after building the booth in the backyard of one of their mother’s homes), they soon discovered just how cutthroat the men’s fashion world could be – especially in the early days of operations.It wasn’t really on till 2005 that both Murthy and Izquieta started to find partners that could help them elevate their company in the men’s fashion space. This is when they started to bring sportswear on board in their product catalog, and that’s when the entire Five Four Club operation really started to take off.

Overview of Five Four Club’s Promotional Strategies

 

It wasn’t really on till 2005 that both Murthy and Izquieta started to find partners that could help them elevate their company in the men’s fashion space. This is when they started to bring sportswear on board in their product catalog, and that’s when the entire overview of Five Four Club promotional operations really started to take off. By 2008, this company had merchandise in most of the major department stores throughout the United States – but then the Great Recession hit and almost everything fell apart overnight. The company was forced to take back a tremendous amount of merchandise, handle an almost overwhelming amount of chargebacks, and felt the crippling pressure that every other company in the fashion industry felt throughout these next three years.

By 2008, this company had merchandise in most of the major department stores throughout the United States – but then the Great Recession hit and almost everything fell apart overnight. The company was forced to take back a tremendous amount of merchandise, handle an almost overwhelming amount of chargebacks, and felt the crippling pressure that every other company in the fashion industry felt throughout these next three years.Hoping to transform in the middle of this recession so that they could better protect themselves, Andres Izquieta and Dee Murthy decided to open up a retail store in Southern California in 2009.

Hoping to transform in the middle of this recession so that they could better protect themselves, Andres Izquieta and Dee Murthy decided to open up a retail store in Southern California in 2009.Opening up three more stores in the local area inside of 18 months they realized rather quickly just how difficult brick and mortar retail was – and they folded up shops almost as fast as they unveiled them.

Opening up three more stores in the local area inside of 18 months they realized rather quickly just how difficult brick and mortar retail was – and they folded up shops almost as fast as they unveiled them.

 

Here comes the Internet

 

In the summer of 2012, Izquieta and Murthy decided to make a major push forward online and open up a subscription service box model.

Understanding that guys didn’t want to spend a mountain of money on clothes, didn’t know what they wanted even if they were willing to spend money, and didn’t love the experience of shopping for clothes no matter what, Five Four Club that entered the space and began to almost immediately dominate.

Today they have more than 60,000 customers paying close to $60 a month, and continue to grow at a rate most people wouldn’t have been able to predict. It’s amazing to see just how far Andres Izquieta and Dee Murthy have come in such a relatively short amount of time!